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Portuguese Shoes launches 2016 campaign

Dec 14, 2015 Portugal

Portuguese Shoes - The sexiest industry in Europe: 2016

Actress Victoria Guerra is the face of the Portuguese Footwear Industry’s new campaign for 2016

APICCAPS, the Portuguese Footwear, Components and Leather Goods Manufacturers’ Association, in charge of developing the campaign Portuguese Shoes: The sexiest industry in Europe, just launched the new campaign’s official video.

The chosen scenery was Quinta de Lemos, located in Viseu in the centre of Portugal, and the resulting video and photography reflect the sophistication, elegance and quality of Portuguese footwear industry.

Since the campaign Portuguese Shoes: The sexiest industry in Europe was launched, Portuguese footwear exports increased by more than 50%, having reached the 1 900 million euros threshold in 2014.

Currently, Portugal exports 95% of its production to more than 150 countries across the globe and the aim, according to APICCAPS, is to further strengthen the presence of the Portuguese footwear industry in international markets.

Related Organizations

  • Shoe Museum

    Shoe Museum

    Portugal
  • CTCP - Portuguese Footwear Technological Centre

    CTCP - Portuguese Footwear Technological Centre

    Portugal
  • APICCAPS – Portuguese Footwear, Components and Leather Goods Manufacturers' Association

    APICCAPS – Portuguese Footwear, Components and Leather Goods Manufacturers' Association

    Portugal
  • Academy of Design and Footwear

    Academy of Design and Footwear

    Portugal