World Footwear


Micam kick-starts today

Sep 20, 2020 Italy
Micam kick-starts today
Micam, which starts today, is celebrating its ninetieth edition. We can only grow by changing: so Micam is looking to the future, said Assocalzaturifici and Micam Chair, Siro Badon
The edition number ninety of Micam Milano opens its doors today and will be running until the 23rd of September 2020 at Fiera Milano, ready to showcase the creations of more than 600 brands. The organisers are expecting 5 000 buyers to attend, mainly from Italy and Europe.

“At long last, we are back to business. We have worked intensively on an event that is one of a kind in many ways, to send out a strong signal to the industry that required practical, speedy and efficient support from Assocalzaturifici for companies struggling due to the health crisis. We are aware that we can only grow by changing. We therefore wanted to take the event to the next level, with the Micam Digital Show. This new digital channel that went online yesterday accompanies the physical MICAM spaces to help companies meet the markets while overcoming current restrictions. What is more, we have once again joined forces with the shows of other fashion segments to operate as a system. And we are now coming to you more united than ever before, bringing fashion professionals and buyers so many more opportunities”, commented Siro Badon, Micam and Assocalzaturifici Chair.

Complete Safety Mode

Micam Milano will be focusing on a "complete safety" mode with several measures adopted. According to the organisers, the "required social distancing measures will be in place at all times, offering clear and well-marked routes enabling visitors to tour the show at ease in full compliance with the regulations. Visiting the event will be perfectly safe thanks to signs and other devices, and the measures taken will allow everyone to enjoy the trade fair experience to the max. These systems will join those provided by Fiera Milano around the exhibition centre, from checks on the centre's doors to the new digital signage network".

Micam Milano Digital Show, powered by NuORDER, a new digital environment with the event in the limelight, is now online. It was created under an agreement with the NuORDER platform to support the promotion and business of companies online. 1 200 buyers signed up to this opportunity on day it was launched. With  it, "Micam  is  rounding  off  its  offering,  presenting  itself  to exhibitors and buyers as a true augmented trade fair that uses the digital world to boost the opportunities of the physical trade fair, so that people can negotiate deals and make purchases directly online". In partnership with NuORDER, a world leader in digital business platforms, Micam wanted to make its exhibitors’ product ranges available to buyers all over the world. Micam Milano Digital Show will remain online until the 15th of November 2020.

One Place, Several Events

The exhibition offering will be completed with HOMI Fashion & Jewels Exhibition, the event dedicated to trendy fashion accessories and jewellery, taking place from the 19th to the 22nd  September, and Lineapelle, the international exhibition of leather goods, accessories, components, fabrics, synthetics and models, scheduled to take place on the 22nd and 23rd of September, both at Fiera Milano Rho. Micam Milano is taking place from the 20th to the 23rd of September.

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