World Footwear


Building a digital presence: what steps to consider?

Building a digital presence: what steps to consider?
Today we bring you the ultimate check list you need to bear in mind when defining the strategy to build your business or brand a meaningful and relevant digital presence. Check it out
COVID-19 has accelerated the digitalisation of our lives and our businesses. More than simply having a site or a Facebook page, it is important to build an integrated digital presence, which is relevant, and portraits an accurate image of the company or brand.

Saying this, a question arises: Where to start?

A good starting point for anyone starting to approach the topic is to look into our check list with the key steps to build a meaningful presence in the digital world, which is presented below:

One should note that there are no ideal paths or 100% effective formulas that can be applied to all companies. Each company or business should look at the steps presented on this guide and decide how to implement them accordingly. At the same time, each company must analyse the spread of its digital presence according to the business model, its strategy and positioning, and only then select the most appropriate steps for its journey in the digital world.

Table of Contents

Executive Summary
12 key steps to build a digital presence
   Defining the Corporate Identity
   Registering the Business on Google Business
   Ensuring Access to the Industry’s Intelligence
   Creating a Personalised email with Domain and Hosting
   Creating a Corporate Website
   Having Online Sales within the Website
   Communicating using Digital Platforms
   Being Present on Social Networks
   Using Email Marketing
   Using Internet-Ads
   Using SEO tools
   Being present in Marketplaces
   Using influencers
How to develop content
Future prospects