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Aldo Group strengthens relationship with ABG

Nov 3, 2023 United States
Aldo Group strengthens relationship with ABG
The footwear group has signed a new licensee agreement with the Authentic Brands Group (ABG) concerning the recently acquired Roxy label, just a few months after inking two other deals
The news was first reported by Footwear News. Jonathan Frankel, president of Aldo Product Services at the Aldo Group, said in an interview that the company has entered into a new licensee agreement with ABG to design, produce and distribute footwear for the women’s Roxy label, which is part of Boardriders, recently acquired by the brands’ management company. This isn’t the first time that Aldo has partnered up with Authentic. In May, it signed two long-term licensing deals to design, produce and distribute Ted Baker and Brooks Brothers footwear.

The first collection will be unveiled in the fall of 2024, in the brand’s established retail network in the US and Canada, just in time for back-to-school. Frankel advanced that this line is to be developed in its headquarters in Montreal, but also in a soon-to-be-open office in New York and in the brand’s showroom in LA, as some of the members of Roxy’s former Boardriders team have been retained. “We plan on drawing from the brand’s lively and effortlessly cool DNA, combining fresh and novel concepts that will further cement Roxy’s position in the action sports industry”, added the executive.

David Brooks, EVP of ABG’s action and outdoor sports and lifestyle, commented that he’s “excited” to expand the partnership with Aldo Group. “We chose to work with the Aldo Group again for Roxy footwear because of their dedication and commitment. Roxy is an iconic brand that celebrates the power of women and there is no one better than the Aldo Group to capture that type of strength. They bring unmatched expertise in footwear, and we are confident that through this partnership, Roxy will continue to deliver the high-quality products for which the brand is known and loved for”, he stated.


Image Credits: www.sds.com.au

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