World Footwear

Companies

adidas looking for buyers for its golf business

May 4, 2016 Germany
adidas looking for buyers for its golf business
The Germany-based group announced it will focus on further strengthening its golf footwear and apparel business through the adidas Golf brand
As a result of a strategic review made by the sportswear giant, its Executive Board announced it will enter into concrete negotiations with interested parties aimed at a divestiture of parts of the company’s golf division. Going forward, the group intends to focus its efforts in this market segment on further strengthening its position as a leading provider of innovative golf footwear and apparel through the adidas Golf brand.

At the same time the company will actively seek a buyer for the remainder of its golf business, which mainly comprises the TaylorMade brand, a market leader in golf equipment, as well as the Adams and Ashworth brands.

A final decision on the divestiture, including the detailed terms of a potential agreement, is still subject to approval by the Supervisory Board.

Related Events

  • Jul
    31
    Jul 31-Aug 3, 2025 | Frankfurt, Germany

    Barefoot – European Shoe Fair

  • Aug
    2
    Aug 2-Aug 5, 2025 | Munich, Germany

    Supreme W&M Munich

  • Aug
    2
    Aug 2-Aug 4, 2025 | Ratingen-Breitscheid, Germany

    Shoe Order Center

  • Aug
    3
    Aug 3-Aug 5, 2025 | Sindelfingen, Germany

    SOC Ordertag Sindelfingen

Related Organizations

  • PFI Germany -  Test and Research Institute Pirmasens

    PFI Germany - Test and Research Institute Pirmasens

    Germany
  • LGR - Leather Institute Tanning School Reutlingen

    LGR - Leather Institute Tanning School Reutlingen

    Germany
  • ISC - International Shoe Competence Center Pirmasen

    ISC - International Shoe Competence Center Pirmasen

    Germany
  • Messe Düsseldorf GmbH

    Messe Düsseldorf GmbH

    Germany