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adidas sues Ecco over trademark infringement

Apr 27, 2016 United States
adidas sues Ecco over trademark infringement
Last week Adidas America Inc. and parent company adidas AGhas filed a lawsuit in the U. District Court of Oregon against Ecco USA Inc. and Ecco SKO A/S over its three-stripe mark
The Germany-based company claims that Ecco has infringed against adidas’ trademark by “offering for sale and selling footwear featuring three and four parallel stripes on the side of the shoe.”

In its filing, adidas claims that thee stripes on Ecco’s shoes are likely to mislead the consumers about the source of the products and confuse them: “Ecco’s actions are irreparably harming Adidas’ brand and its extremely valuable Three-Stripe Mark”, can be read in the claim.

Citing the Trademark Act of 1946, adidas is asking the court to “preliminarily and permanently” prevent Ecco from selling shoes with misleading stripes and to turn over all profits from the sale of the footwear, while it demands monetary compensation.

Earlier in the year adidas won a preliminary injunction against Skechers prohibiting them from selling shoes that are similar to the Stan Smith style.

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