World Footwear

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A good year for Ecco

Apr 24, 2019 Denmark
A good year for Ecco
The Danish-based footwear brand had another good year in 2018 achieving record sales and reaching the highest profit in its 55-year-old history
Ecco's net sales reached 1.31 billion euros in 2018 and profit before tax crossed the 200 million euros threshold (totalling 201 million euros and comparing to 184 million euros in the previous year).

"It is very satisfactory for the employees to see all their hard work and enthusiasm rewarded with such a good result; particularly when taking into account that the retail industry is going through a disruptive period and is facing many challenges", commented Ecco's CEO, Steen Borgholm.

Direct-to-Consumer sales
continued the fast growth of previous years and recorded a 10% growth in retail and 36% in online sales. In particular North America and Asia recorded strong overall market growth with 13% and 11%, respectively. More than 50 percent of Ecco shoes were sold in concept stores – online and offline. 

"In a year Ecco connects with millions of consumers. We still have a lot to do to take full potential of this in our marketing, sales, and operating model. Further investments in the development of new products will continue and help us generate a sustainable and healthy growth for Ecco also in the years to come", concluded Steen Borgholm.

About Ecco

A leading shoe brand, combining style and comfort. Ecco is a family-owned footwear business, founded in Denmark in 1963, and employs 21 300 people worldwide. ECCO's products are sold in 99 countries through a network of stores with over 2 250 selling points and more than 14 000 sales points.

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