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Puma names new head of global brand strategy

Feb 15, 2024 Germany
Puma names new head of global brand strategy
The German-based company has named Julie Legrand as Senior Director of Global Brand Strategy. She has been tasked with the definition and execution of Puma’s strategy to increase brand awareness
Julie Legrand, who has more than 20 years of experience in marketing and brand management, joins the sportswear company from H&M, where she was most recently Global Brand Director. Before that, she held senior positions in marketing and brand at Procter & Gamble

She will oversee a part of the company’s strategic priority to elevate the brand, reporting to Puma’s Vice President of Brand & Marketing Richard Teyssier. “With Julie, we have found an experienced leader to head up Puma’s global brand strategy. She will define and execute our strategy to drive higher brand visibility and strengthen the PUMA brand and its perception around the world”, he said.

“Puma is one of the most recognized names in the sports industry with a fantastic brand heritage. I am very proud to be in charge of further sharpening the brand’s positioning and preference with consumers”, commented Julie Legrand. “I look forward to working with the team in Herzogenaurach to further elevate the Puma brand” she concluded.

This appointment follows Puma’s decision taken in June to reorganise its global brand management and marketing operations and relocate them from Boston to its headquarters in Herzogenaurach, Germany.


Image Credits: about.puma.com

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