Companies

Christian Louboutin enters joint venture in India

Dec 14, 2023 France

The French footwear designer is transferring his current operations in India into a joint venture with Aditya Birla Fashion and Retail Ltd (ABFRL), one of the country’s leading retail chains

The terms of the deal were not disclosed, but the partners are to hold an equal stake in a newly incorporated subsidiary of ABFRL.

The French-based footwear and accessories designer has boutiques in New Delhi and Mumbai, which opened in 2012 and 2013, respectively. However, it doesn’t have any wholesale operations. On the other hand, ABFLR operates nearly 4 000 stores in India, including the fashion banner Pantaloons, and distributes its brands through thousands of multi-brand doors and department stores.

“We are excited to partner with ABFRL’s team and look forward to working with them to manage and develop the business in India, which is an extremely important market for us”, commented Alexis Mourot, Christian Louboutin’s Group Chief Executive Officer.

For Ashish Dikshit, managing director of ABFRL, this partnership “reflects our commitment to offering our discerning customers the very best in elegance and style. It also exemplifies our ambition to develop and shape the future of the luxury market in India”.

Source: wwd.com

Image Credits: lemilemagazine.com

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