Companies

Neiman Marcus partners up with Christian Louboutin

Apr 4, 2023 United States

The renowned footwear designer created a collection for the summer called ‘A La Piscine’ (‘At the swimming pool in French’) exclusively for the US-based luxury retailer’s customers

According to Neiman Marcus, the collection features a range of footwear and handbags in neon colours and splash prints. It also includes newly added lifestyle product categories, such as pet accessories, tumblers to stay hydrated at the pool, t-shirts with hand-woven details, and limited-edition skateboards.

This collaboration is part of the retailer's strategy to Revolutionize Luxury Experiences. “Through our integrated retail model, we are deepening relationships with our customers and the brands they desire most. This collection is the perfect example of our approach to create exceptional experiences for our loyal customers to make their lives extraordinary”, commented Geoffroy van Raemdonck, Chief Executive Officer of Neiman Marcus Group.

To that end, Louboutin also came up with an installation meant to transport the retailer's customers to a sunny Palm Springs set in the 80s. “Neiman Marcus approached us to create a Spring/Summer capsule collection and pop-up experience for their customers. The beginning of summer, for me, sparks sweet 80s nostalgia, so I thought why not bring a pool party to Dallas to kick off the season”, explained the footwear designer.

The collection is available in all US Neiman Marcus stores and online.

Image Credits: neimanmarcusgroup.com

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