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Italy's fashion industry asks authorities for clear decisions

Apr 1, 2021 Italy
Italy's fashion industry asks authorities for clear decisions
A statement was issued by some of the most important fashion entities of the country. They argue that trade fairs are an essential asset for SME’s and industry in Italy, and starting them up again would be an important trigger for recovery of the national economy
PITTI Uomo, Bimbo, Filati and Taste in June, Milano Unica in July and the September shows of MICAM Milano (footwear show), MIPEL (leather goods and accessories), TheONE Milano (women’s haut-à-porter show), LINEAPELLE(leathers, fabrics, accessories and components), DaTE (eyewear) and HOMI Fashion&Jewels Exhibition (costume jewellery and fashion accessories), are asking the government for “absolute certainty about when they will be able to open their doors again, holding their events in compliance with the health and safety regulations and protocols for both exhibitors and visitors”.

The trade fair organisers are asking the government to announce, in the next Decree of the Council of Ministers, expected to be issued on the 6th of April, permission to organise trade fair events compatibly with protection of public health. They claim that organising such events requires a lot of advanced planning and set-up, and cannot be accomplished in a matter of a few days: "continued uncertainty could put the whole fall season at risk".

The signatories of the statement claim the importance of this industry for the Italian economy, as they generate an estimated turnover of 60 billion euros a year: "B2B events are an essential driver of enterprise in the country: 50% of our exports are the result of contacts made during trade fairs, representing a total volume of 251 billion euros a year, with a return on investment of 8 euro per euro invested. Professional B2B trade fairs do not permit entry of crowds of visitors from among the general public, and have always been an essential tool for industrial policy; starting them up again could give a major boost to overcoming the current social and economic slump. Delaying the reopening of trade fairs, or continuing to stop them from being held, means holding back the resumption of international trade and promotion of Italian goods essential to get the country going again".

Image credits: Herr Bohn on Unsplash

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