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Online footwear sales reach 21.4% share in Italy

Mar 12, 2021 Italy
Online footwear sales reach 21.4% share in Italy
Assocalzaturifici, the Italian Footwear Manufacturers' Association, announced the results for 2020. After bringing the overall analysis yesterday, on production, exports and consumption, today we focus on the behaviours of online sales
According to the latest figures from Confindustria Moda Research Centre for Assocalzaturifici, compared to 2019, the Italian footwear industry turnover in 2020 was down to 10.72 billion euro (-25.2%) and Italian production fell to 130.5 million pairs (-27.1%). There was also a significant decrease in exports, in terms of both value (-14.7%) and volume (-17.4%)

In 2020, in Italy, there was a strong increase in online sales (+30% in quantity and +17% in expenditure). Online shopping's share of the total market (following its constant increase in recent years) went from 14.1% in the final balance in 2019 to 21.4%. Just seven years ago, in 2013, online shopping accounted for a mere 3.6% of Italian families' purchases of footwear.

All other sales channels closed 2020 with major losses: -28% in pairs purchased from traditional retailers (with a -42% reduction in expenditure); -44.4% in the sales of itinerant traders; reductions of between -20 and -25% for retail chains, department stores and specialised large stores.

Image credits: Andrew Neel on Unsplash


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