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UCLA and Under Armour announce agreement

May 24, 2016 United States
UCLA and Under Armour announce agreement
The University of California, Los Angeles and the sportswear giant have set up a new 15-year performance footwear and apparel agreement
Under Armour Founder and CEO Kevin Plank joined UCLA Director of Athletics Dan Guerrero to introduce the partnership between one of the world’s most recognizable collegiate athletic programs and one of the global leaders in performance products.

As part of the partnership, Under Armour will exclusively design and supply the footwear, apparel and equipment for training and game-day uniforms for all 25 of the university’s men’s and women’s varsity athletic teams. The long-term agreement between the university and the brand, due to initiate on the 1st of July 2017, is the largest apparel deal in the history of the NCAA - National Collegiate Athletic Association.

According to both entities, this deal reaffirms “UCLA’s status as a world-class institution and Under Armour’s position as a global leader committed to collegiate athletics”. While strengthening its global brand impression and aligning with UCLA’s significant international student pool and roster of athletes from all over the world, Under Armour will continue to expand its West Coast footprint with a commitment to open new retail locations in the greater Los Angeles area.

“UCLA has always been about challenging the status quo and breaking through barriers”, said UCLA Director of Athletics, Dan Guerrero, adding: “Under Armour shares those core values. They are about more than simply making athletes look good, they constantly pursue innovation in order to make athletes better. At UCLA, making student-athletes better – athletically, academically and most of all, personally – is everything to us. By valuing student-athlete success as a journey, not a destination, we have been able to win more NCAA Championships than any other institution. Because Under Armour not only understands this, but embraces it, we are excited to embark upon this new journey together.”

“With 113 NCAA Championships, UCLA is the most decorated athletic program in history, the benchmark for excellence in performance", commented Kevin Plank, Founder and CEO, Under Armour, adding: "Under Armour’s commitment to growth through innovation and an unwavering mission to make all athletes better aligns seamlessly with UCLA and the pioneering figures that helped build the program, and we look forward to reaching new heights with the Bruins."

Image Credits: UCLA Athletics - UCLA Athletic Director Dan Guerrero and Under Armour Founder and CEO Kevin Plank

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