World Footwear


Crocs expands #FindYourFun global marketing campaign

Apr 1, 2016 United States
Crocs expands #FindYourFun global marketing campaign
The second year of the campaign celebrates the iconic Crocs clog and showcases new footwear styles for the whole family
The centerpiece of the 2016 #FindYourFun campaign remains the iconic Crocs clog while also featuring new Crocs styles, notably for families and women. The campaign continues to target consumers in the US, China, Germany, Japan, Korea and UK through a variety of channels, including broadcast, digital, print/out-of-home, social, ecommerce and in-store. 

New for 2016, Crocs has created brand integrations and partnerships, including:
  • NBC’s TODAY Show: Hosts Kathie Lee Gifford and Hoda Kotb will ask viewers to nominate a deserving mom for an unforgettable “Mom’s Day Off.” During the week of Mother’s Day, the winning mom will be surprised and rewarded with her fun day thanks to Crocs.
  • Food Network: Crocs is the first company to integrate products into the popular series, Chopped Junior. The fun-filled episode is scheduled to air on Tuesday, 17th of May, at 8p.m. ET/PT.  
  • Time Out: A #FindYourFun online generator will help Time Out city guide readers connect with local, out-of-the-box activities in key markets worldwide, while suggesting the right pair of Crocs for the occasion.
  • Heads Up!: The mobile phone game made popular by The Ellen DeGeneres Show will feature a branded #FindYourFun deck of cards from Crocs, the game’s first retail and footwear partner.
“We are excited to build on the global success of #FindYourFun to help more fans and consumers connect this year with our fun-loving brand and their own sense of fun,” stated Terence Reilly, Chief Marketing Officer for Crocs, adding: “We have created even more impactful ways to tell our product stories and let consumers find their fun, whether it’s inviting them to take a fun day or act like their favorite superhero.”

Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.

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