Companies

Wolverine Worldwide appoints its first Chief Strategy Officer

Feb 18, 2025 United States

The US-based outdoor company has announced the appointment of Brett Parent as the first Chief Strategy Officer. He has been with Wolverine for nearly twenty years

In this newly created role, Parent will be responsible for developing and driving the company’s strategy and assessing growth opportunities for the brand portfolio. He will also oversee the consumer marketing team, which supports company-wide e-commerce growth initiatives across the portfolio. Parent will continue to report directly to Chris Hufnagel, President and CEO of Wolverine Worldwide, and serve on the company’s Executive Team.

Brett Parent joined Wolverine Worldwide’s Direct-to-Consumer division nearly two decades ago and has held progressively more senior roles, most recently as Vice President of Strategy. “In his time with the Company, Brett’s seen virtually every aspect of our global operations, and he has a long track record of success in both building great teams and driving the business,” highlighted Chris Hufnagel.

“Perhaps most importantly, Brett has been a key architect, trusted advisor, and integral leader of our Company’s turnaround effort over the past 18 months. We look forward to continuing to benefit from his deep experience and strong partnerships to help identify and drive our strategic objectives and deliver better returns for our shareholders”, concluded the CEO.

Parent said: “I am honored and grateful to serve as the Company’s first Chief Strategy Officer. We have great brands with tremendous opportunity, and I look forward to building on our current momentum with the global teams to realize Wolverine Worldwide’s full potential around the world”.

Image Credits: markets.ft.com

United States Companies Footwear Management Strategy Wolverine Worldwide, Inc.