World Footwear

Companies

Wolverine sells Sebago

Aug 2, 2017 United States
Wolverine  sells Sebago
The US-based footwear group has announced it has sold its Sebago brand to BasicNet, S.p.A., an Italian corporation with a global footprint that has a portfolio of brands, including Kappa and Superga 
"As an organization, we have always been active portfolio managers, with a sharp focus on our highest-value opportunities. We have recently completed a strategic review of our existing portfolio and have been exploring a variety of alternatives for some of our smaller brands and businesses", commented Blake Krueger, Chairman, Chief Executive Officer and President, adding: "We believe the decision to divest Sebago will allow us to focus on accelerating our most important opportunities while enhancing shareholder value."

The company continues to make significant progress toward its WOLVERINE WAY FORWARD strategic transformation, and the sale of the Sebago business is part of the company's ongoing effort to optimize the organization to excel in the "new normal," a fast-evolving consumer and global marketplace.

With a focus on four key sprint lanes – growth and innovation, operational excellence, portfolio management, and people and teams – the WOLVERINE WAY FORWARD is, according to Wolverine’s management, the most comprehensive transformation effort in the company's long history.

Related Events

  • Apr
    28
    Apr 28-Apr 29, 2026 | Nashville, United States

    Magic Nashville

  • Apr
    29
    Apr 29-Apr 30, 2026 | Glendale, Arizona, United States

    NSRA Footwear Forum

  • May
    17
    May 17-May 19, 2026 | Manchester, United States

    NAEC Manchester Signature Show

  • Jun
    1
    Jun 1-Jun 5, 2026 | New York, United States

    FFANY Market Week

Related Organizations

  • L&HCA - Leather & Hide Council of America

    L&HCA - Leather & Hide Council of America

    United States
  • ALCA - American Leather Chemists Association

    ALCA - American Leather Chemists Association

    United States
  • The Museum at FIT

    The Museum at FIT

    United States
  • USFMA - United States Footwear Manufacturers

    USFMA - United States Footwear Manufacturers

    United States