World Footwear

Companies

Wolverine sells Sebago

Aug 2, 2017 United States
Wolverine  sells Sebago
The US-based footwear group has announced it has sold its Sebago brand to BasicNet, S.p.A., an Italian corporation with a global footprint that has a portfolio of brands, including Kappa and Superga 
"As an organization, we have always been active portfolio managers, with a sharp focus on our highest-value opportunities. We have recently completed a strategic review of our existing portfolio and have been exploring a variety of alternatives for some of our smaller brands and businesses", commented Blake Krueger, Chairman, Chief Executive Officer and President, adding: "We believe the decision to divest Sebago will allow us to focus on accelerating our most important opportunities while enhancing shareholder value."

The company continues to make significant progress toward its WOLVERINE WAY FORWARD strategic transformation, and the sale of the Sebago business is part of the company's ongoing effort to optimize the organization to excel in the "new normal," a fast-evolving consumer and global marketplace.

With a focus on four key sprint lanes – growth and innovation, operational excellence, portfolio management, and people and teams – the WOLVERINE WAY FORWARD is, according to Wolverine’s management, the most comprehensive transformation effort in the company's long history.

Related Events

  • May
    6
    May 6-May 8, 2025 | Raleigh, North Carolina, United States

    Techtextil North America and Texprocess Americas

  • May
    6
    May 6-May 8, 2025 | Atlanta, United States

    Texprocess Americas

  • May
    6
    May 6-May 6, 2025 | Pittsburgh, Pennsylvania, United States

    Global Supply Chain & Trade Conference

  • Jun
    2
    Jun 2-Jun 6, 2025 | New York, United States

    FFANY Market Week

Related Organizations

  • SSIA - Shoe Service Institute of America

    SSIA - Shoe Service Institute of America

    United States
  • The Atlanta Shoe Market

    The Atlanta Shoe Market

    United States
  • Fashion Design Office

    Fashion Design Office

    United States
  • Brooklyn Shoe Space

    Brooklyn Shoe Space

    United States