World Footwear

Companies

Wolverine sells Sebago

Aug 2, 2017 United States
Wolverine  sells Sebago
The US-based footwear group has announced it has sold its Sebago brand to BasicNet, S.p.A., an Italian corporation with a global footprint that has a portfolio of brands, including Kappa and Superga 
"As an organization, we have always been active portfolio managers, with a sharp focus on our highest-value opportunities. We have recently completed a strategic review of our existing portfolio and have been exploring a variety of alternatives for some of our smaller brands and businesses", commented Blake Krueger, Chairman, Chief Executive Officer and President, adding: "We believe the decision to divest Sebago will allow us to focus on accelerating our most important opportunities while enhancing shareholder value."

The company continues to make significant progress toward its WOLVERINE WAY FORWARD strategic transformation, and the sale of the Sebago business is part of the company's ongoing effort to optimize the organization to excel in the "new normal," a fast-evolving consumer and global marketplace.

With a focus on four key sprint lanes – growth and innovation, operational excellence, portfolio management, and people and teams – the WOLVERINE WAY FORWARD is, according to Wolverine’s management, the most comprehensive transformation effort in the company's long history.

Related Events

  • Sep
    11
    Sep 11-Sep 13, 2025 | Billings, Montana, United States

    Billings Market Association

  • Sep
    14
    Sep 14-Sep 16, 2025 | New York, United States

    Magic New York

  • Sep
    29
    Sep 29-Sep 30, 2025 | Indiana, United States

    The Indy Show

  • Oct
    4
    Oct 4-Oct 6, 2025 | Palm Beach, Florida, United States

    Palm Beach Trendz

Related Organizations

  • Fashion Design Office

    Fashion Design Office

    United States
  • USFMA - United States Footwear Manufacturers

    USFMA - United States Footwear Manufacturers

    United States
  • ALCA - American Leather Chemists Association

    ALCA - American Leather Chemists Association

    United States
  • FFANY - Fashion Footwear Association of New York

    FFANY - Fashion Footwear Association of New York

    United States