VF-owned Dickies names new vice president of global marketing
The US-based workwear brand, owned by VF Corp, has appointed Denise Anderson as its new vice president of global marketing. She joins the brand from Smartwool, also part of the same company
Anderson, who brings 20 years of marketing experience to the brand, “has a track record of evolving and modernizing consumer communication”, according to a press release sent to Fashion Dive.
Before spending nine years in marketing roles at Smartwool, including marketing director and head of global marketing creative, she worked at outdoor performance brand GoLite, equipment manufacturer Peak Pilates and technology company AltaVista.
Her appointment comes at a critical time for Dickies, which recorded a revenue decline of 16% when VF released its third quarter earnings results earlier this month.
In her new role, she is expected to help the brand, known for its craftsmanship, durability and quality, “return to its roots”. Denise Anderson will “bring her deep expertise in marketing to the brand as it enters its next chapter” says the brand.
Image Credits: fashionnetwork.com
Related news
Related Events
Related Organizations
-
-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
-
World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
-
-
-
Media Partners
Media Partners
-
La Conceria
SHOES-MAGAZINE.COM
SERMA
ARS ARPEL