World Footwear

Companies

Tod's project aimed at fast-moving fashion

Mar 2, 2018 / Italy
Tod's project aimed at fast-moving fashion
The Italian luxury group will use multiple collections throughout the year to engage better with customers, following many fashion brands which are already adapting their strategies to the fast-moving market
Tod’s announced they will bring out several collections each year as well as one-off limited editions and capsule collections, created by different designers. The first collections should come to the market in June or July 2018.

Responding to the ever-changing fasting fashion market and with an aim to attract the younger consumers Tod’s is intensifying its Tod’s Factory project. Getting inspiration from the American art movement artist Andy Warhol, Tod’s started developing this project about six months ago. It is based on their particular belief that collections can no longer be traditionally presented just every six months and the need to accelerate the pace of new collections, as well as to interact with consumers in social networks.

As fashion brands seek alternative ways to target end consumers, some are quitting runway presentations (Tom Ford, Hedi Slimane, Hunter). However, many continue to believe catwalks will remain important to boost communication, especially on social media.


Related Events

  • Sep
    21
    Sep 21-Sep 24, 2018 | Milan, Italy

    MIFUR

  • Sep
    21
    Sep 21-Sep 24, 2018 | Milan, Italy

    White Milano

  • Sep
    25
    Sep 25-Sep 27, 2018 | Milan, Italy

    Lineapelle

  • Jan
    8
    Jan 8-Jan 11, 2019 | Florence, Italy

    Pitti Immagine Uomo

Related Organizations

  • POLI.Design-  Milan Polytechnic

    POLI.Design- Milan Polytechnic

    Italy
  • CERCAL - International Footwear School and Research Centre

    CERCAL - International Footwear School and Research Centre

    Italy
  • CIMAC - Italian Centre for Footwear Application Materials

    CIMAC - Italian Centre for Footwear Application Materials

    Italy
  • ARSUTORIA School

    ARSUTORIA School

    Italy