Strong full-year 2026 for Deckers

The California-based company Deckers posted strong results in the full year of 2026, with robust demand for Hoka and Ugg products driving sales and earnings growth
“Fiscal 2026 was another record year for Deckers, with revenue and earnings growth powered by the continued momentum of Hoka and the enduring strength of Ugg. Our focus on brand building, product innovation and category leadership, along with marketplace execution continues to drive full-price demand across an expanding global audience, underscoring the long-term potential of our portfolio”, said Stefano Caroti, President and Chief Executive Officer.
In the twelve months up to the 31st of March, Deckers’ net sales increased by 9.8% (or 9.0% on a constant currency basis) compared with the previous fiscal year, reaching 5.47 billion US dollars. The Hoka brand contributed 2.59 billion US dollars to this figure, up by 15.9% year-on-year, and the Ugg brand contributed 2.74 billion US dollars, up by 8.2% year-on-year.
The company also saw an increase in its full-year operating income, which grew from 1.18 billion to 1.26 billion, compared to the previous year. Additionally, its diluted earnings per share rose from 6.33 to 7.02.
Fourth-Quarter Results
In the fourth quarter of the 2026 financial year, Deckers reported net sales of 1.12 billion US dollars. This reflects an increase of 9.6% (or 7.7% on a constant currency basis) compared to the same period the previous year.During this period, the Hoka brand contributed 671.2 million US dollars to the company’s total net sales, a 14.5% increase year-on-year. The Ugg brand contributed 408.6 million US dollars, a 9.2% increase year-on-year. Sales from other brands totalled 39.5 million US dollars, a 35.6% decline year-on-year.
Geographically speaking, fourth-quarter domestic net sales rose by only 0.3% to 649.8 million US dollars, whereas international net sales increased by 25.5% to 469.5 million US dollars compared to the same quarter in the 2025 financial year.
In the fourth quarter, Deckers reported an improvement in gross margin to 57.6%, up from 56.7% in the previous year. Selling, general and administrative (SG&A) expenses rose to 487.9 million from 405.8 million US dollars. Meanwhile, operating income declined to 156.7 million from 173.9 million, while diluted earnings per share fell to 0.96 from 1.00 US dollars.
Fiscal 2027 Outlook
For the 2027 financial year, Deckers expects net sales of between 5.86 and 5.91 billion US dollars. Hoka sales are projected to grow by a low double-digit percentage, while Ugg sales are expected to increase by a mid-single-digit percentage. Diluted earnings per share are expected to be between 7.30 and 7.45 US dollars.Image Credits: hoka.com


















