Companies

Deckers posts strong second quarter performance

Oct 29, 2025 United States

The California-based company has posted another strong quarterly performance in the 2026 financial year, with both its Hoka and Ugg brands achieving double-digit growth

“Hoka and Ugg again delivered double-digit growth in the second quarter, reflecting strong performance and international momentum for these powerful brands. Our brands’ ability to connect with consumers through leading innovative products differentiates Deckers in today’s dynamic and competitive marketplace. Combined with our best-in-class operating model and financial profile, I am confident in our ability to achieve our fiscal year 2026 outlook and continue to capture the significant opportunities ahead for Deckers”, commented Stefano Caroti, President and Chief Executive Officer.

Second Quarter Results

In the second quarter of the 2026 financial year, which ended on the 30^th of September, Deckers Brands reported net sales of 1.43 billion US dollars, reflecting an increase of 9.1%, or 8.3% on a constant basis, as compared to the same period of the last financial year.

The company emphasised the double-digit growth of its two leading brands: Hoka and Ugg. During this period, net sales of the former grew by 11.1% year-on-year to reach 634.1 million US dollars, while net sales of the latter grew by 10.1% to reach 759.6 million US dollars. Meanwhile, net sales from the other brands as a whole declined by 26.5% year-on-year to 37.2 million US dollars.

Geographically speaking, it’s worth noting that second quarter domestic sales rose by only 1.7% to 839.5 million US dollars, whereas international net sales rose by 29.3% to 591.3 million US dollars, on a comparable basis to the same period in the 2025 financial year.

Deckers’ gross margin expanded from 55.9% to 56.2% in the second quarter, primarily due to price hikes and favourable product mix. However, selling, general and administrative (SG&A) expenses increased from 428.2 million to 477.3 million US dollars.

Despite this increase in spending, the company’s operating income rose from 305.1 million US dollars in the second quarter of the previous year to 326.5 million US dollars in the same quarter of this year. Diluted earnings per share increased by 14% year-on-year, rising from 1.59 to 1.82 US dollars.

Full Year Outlook

For the full year of 2026, Deckers expects net sales to reach approximately 5.35 billion US dollars. Hoka is expected to increase by a low-teens percentage, as compared to last year, while Ugg is expected to increase by a low-to-mid single-digit percentage. Full-year diluted earnings per share are expected to be in the range of 6.30 to 6.39 US dollars.

Image Credits: hoka.com

United States Companies Deckers Footwear Quarter Results Results