Hughes Bonnet-Masimbert will succeed Alexandre Arnault, who is exiting Rimowa to become part of a new management trio at Tiffany & Co. and will report to Patrice Wagner, Chairman and CEO of Le Bon Marché Group, who will continue in that role while also lending his “expertise in products and creative activations, which has driven the success of Le Bon Marché”.

Hugues Bonnet-Masimbert joined the LVMH Group in 1996 and has been a sales executive at Loewe, Celine, Louis Vuitton and Berluti before moving over to Rimowa in 2018. There he ”initiated and oversaw the repositioning of Rimowa’s distribution, business model restructuring, along with the creation and rapid development of its e-commerce operations,” according to LVMH.

Bonnet-Masimbert said Rimowa would “continue to determinedly drive operational, production and distribution efficiencies, keeping our German engineering heritage, innovation, creativity and craftsmanship at the heart of our DNA.”