World Footwear


Red Wing Shoe Company appoints new CEO

Oct 25, 2022 United States
Red Wing Shoe Company appoints new CEO
The US-based footwear manufacturer named Allison Gettings as Chief Executive Officer, effective from the 1st of January 2023. She is the first woman to lead the company since its founding in 1905
Gettings, who is already President, has worked at the company for 14 years in a variety of roles with increasing responsibilities. She led the launch of Red Wing's Women's Heritage product line, reimagined the company's outdoor business as president of the Vasque brand and worked on a new omnichannel customer experience for the company. Most recently, as president, she established the first corporate social responsibility department of the shoe manufacturer, focused on further advancing Red Wing Shoe Company's commitments to the environment and the community.

"She brings a deep understanding of the company's business, customers and values, having worked across many different functions over more than a decade at the company. She's widely respected for her strategic thinking and ability to bring people together, and I am confident that she's prepared to guide Red Wing Shoe Company as it enters its next chapter", stated the Chairman of the Board Bill Sweasy.

Allison Gettings steps into her new role following the planned retirement of Mark Urdahl, who served as the company's CEO since 2016. "I am so grateful for the support and guidance Mark has provided me, and I look forward to working with the high-performing teams he has built as we accelerate our growth", she commented, adding that "over the past 117 years, we have garnered incredible customer ‘brand love’ across our portfolio of purpose-driven brands, and we have an awesome opportunity to build on that foundation". 

Red Wing Shoe Company's brands include Red Wing Shoes, Irish Setter, Vasque, WORX, and S.B. Foot Tanning Company.

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