Companies

Original Footwear Company appoints new CEO

Sep 14, 2022 United States

The US-based manufacturer of military and law enforcement footwear appointed the global footwear and apparel brand executive Mark Cavanaugh as the new Chief Executive Officer

With over 30 years of experience in leading teams and launching category-defining products at brands such as Under Armour, New Balance, and Nike, Cavanaugh succeeds the Founder Kevin Cole, who will remain on the Board of Directors of Original Footwear Company (OFC). Most recently, he served as Partner, and Executive Vice President for Soldier Unlimited, a progressive agency of dedicated brand builders, leading business development and strategic planning efforts.

"Building brands, forging authentic partnerships, and helping companies unlock their full potential have always been my top priorities. We live in a world where employees and consumers alike value brands that stand for something. I am truly excited to drive OFC's mission of serving those who serve us: law enforcement officers, military operators, first responders, and other uniformed professionals", stated the recently named CEO of OFC, which is owned by the private-equity firm Brand Velocity Group.

In his new role, Cavanaugh is expected to continue driving growth within OFC's core military, law enforcement and first responder customer bases, as well as create new partnerships with leading national retailers where the company products have crossover appeal with consumers.

Image Credits: Original Footwear Company

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