Companies

Puma appoints new Chief Commercial Officer

Oct 28, 2026 Germany

The Germany-based sportswear brand has appointed Arne Arens as Chief Commercial Officer. He joins Puma the apparel technology company Unspun, where he was CEO

Puma has appointed Arne Arens as the new Chief Commercial Officer (CCO) and Management Board member, effective from the 15^th of November 2026. In this role, he will oversee the company’s global commercial operations, marketplace strategy, and sales across all channels and markets.

Arens has more than 25 years’ experience in international leadership roles within the sporting goods and outdoor industries. He has held senior commercial, brand and general management positions at Nike, The North Face and Boardriders. Prior to joining Puma, he was CEO of the apparel technology company Unspun.

“Arne’s unique skillset combines commercial expertise, consumer insights and brand leadership. He has a proven track record in building brands and working with wholesale partners to drive commercial execution, while staying on top of what consumers expect,” said Arthur Hoeld, CEO of Puma.

Hoeld added: “His extensive international experience, leadership capabilities and passion for sport make him the ideal addition to Puma as we execute our strategy and deliver on our ambition to make Puma a Top 3 Global Sports Brand”.

“With its great heritage and a brand known across the globe, Puma holds a unique position in the sporting goods industry and has a tremendous opportunity in the global market. I look forward to working with our teams and retail partners to unlock these opportunities and connect Puma with consumers around the globe”, commented Arne Arens.

From the 15^th of November 2026, the company’s Management Board will consist of Arthur Hoeld (CEO), Mark Langer (CFO), Maria Valdes (Chief Brand Officer), Andreas Hubert (Chief Operating Officer) and Arne Arens (CCO).

Image Credits: about.puma.com

Germany Companies Management Puma Sportswear