World Footwear

Companies

Patrik Frisk new Under Armour President and COO

Jul 7, 2017 United States
Patrik Frisk new Under Armour President and COO
The US-based sports brand announced Patrik Frisk will become the company's President and Chief Operating Officer effective from the 10th of July
In conjunction with Mr. Frisk's appointment, the company also announced strategic executive changes to align its organizational structure to better leverage its digital business, support its move toward category management, and drive greater operational efficiency across the organization.

As President and COO of Under Armour, Mr. Frisk will have responsibility for the company's go-to-market strategy and the successful execution of its long-term growth plan. He will report directly to Chairman and Chief Executive Officer Kevin Plank.

"Patrik's global experience in brand building, including a proven and disciplined record of driving growth, while enhancing profitability and efficiency, will be instrumental as we work to transform our business model to deliver long-term value for our consumers, customers and shareholders," said Chairman Kevin Plank, adding: "The opportunity to leverage our strengths - innovative product, brand strength, premium sports marketing assets and unparalleled consumer connections - within an increasingly more digital ecosystem has never been greater."

Mr. Frisk has nearly 30 years' experience in the apparel, footwear and retail industry. Most recently, he was CEO of The ALDO Group, a global footwear and accessories company. Previous to that he worked with VF Corporation.

Related Events

  • Jul
    17
    Jul 17-Jul 18, 2024 | New York, United States

    Lineapelle New York

  • Jul
    22
    Jul 22-Jul 23, 2024 | Portland, United States

    Polymers in Footwear Portland

  • Jul
    24
    Jul 24-Jul 25, 2024 | Chicago, United States

    Chicago Shoe Market

  • Jul
    28
    Jul 28-Jul 29, 2024 | Lexington, Kentucky, United States

    Bluegrass Buyers Market

Related Organizations

  • AAFA - American Apparel & Footwear Association

    AAFA - American Apparel & Footwear Association

    United States
  • FIT - Fashion Institute of Technology

    FIT - Fashion Institute of Technology

    United States
  • FFANY - Fashion Footwear Association of New York

    FFANY - Fashion Footwear Association of New York

    United States
  • Council of Fashion Designers of America, Inc.

    Council of Fashion Designers of America, Inc.

    United States