World Footwear

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Nike with robust earnings from digital sales

Mar 22, 2018 United States
Nike with robust earnings from digital sales
Nike reported financial results for its fiscal 2018 third quarter ended on the 28th February. Revenue growth was led by international geographies and Nike Direct globally
“Nike’s Consumer Direct Offense drove strong double-digit growth across our international geographies, led by Greater China”, commented Mark Parker, Chairman, President and CEO, Nike adding: “As we close Q3, we now see a significant reversal of trend in North America, as momentum accelerates through the scaling of new innovation platforms and differentiated Nike Consumer Experiences expand across the marketplace.”

Revenue for Nike increased by 7% totaling 9.0 billion US dollars, up by 3% on a currency-neutral basis.

Revenue for the Nike brand reached 8.5 billion US dollars, up by 4% on a currency-neutral basis, driven by Greater China, EMEA and APLA, including double-digit growth in Nike Direct and growth in Sportswear and Nike Basketball.

Revenue for the Converse segment totaled 483 million US dollars, down by 8% on a currency-neutral basis, as international and digital growth were more than offset by declines in North America.

Gross margin declined 70 basis points to 43.8 percent due primarily to unfavorable changes in foreign currency exchange rates, which were partially offset by lower product costs.

Income before income taxes decreased by 12%
totaling 1.2 billion US dollars as solid revenue growth was more than offset by lower gross margin, higher selling and administrative expense and lower other income.

Third-quarter earnings were flat year over year.

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