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Nike to focus on innovation for golf footwear and apparel

Aug 5, 2016 United States
Nike to focus on innovation for golf footwear and apparel
The US-based sportswear giant announced plans to accelerate innovation in its Golf footwear and apparel business. With this new focus, Nike Golf will transition out of equipment, including clubs, balls and bags
“We’re committed to being the undisputed leader in golf footwear and apparel,” stated Trevor Edwards, President, Nike Brand, adding: “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”

“Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide,” stated Daric Ashford, President of Nike Golf, adding: “Over the past year the MM Fly Blade Polo, the Flyknit Chukka and Air Zoom 90 have all connected strongly with golfers. We’ll continue to ignite excitement with our athletes and deliver the best of Nike for the game.”

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