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International revenue drives Nike’s growth

Jul 5, 2016 United States
International revenue drives Nike’s growth
The Oregon-based sportswear giant has announced the 2016 financial results. Strong global demand fueled revenue increases across nearly all geographies in fiscal 2016, while robust international revenue drove growth in the fourth quarter
"Our consistent growth is fueled by innovation, which is why fiscal 2016 was such a breakthrough year for Nike in everything we do”, stated Mark Parker, President and CEO, adding: “From product to manufacturing to how we serve our consumers – more personally and at scale – we’ve raised the bar of what’s possible. It’s a great time to be in sports, and the Nike brand has never been stronger. Fueled by our unrivaled roster of athletes, fiscal 2017’s calendar of sport moments promises to build on our business momentum and inspire consumers.”

During the fourth quarter, revenue for Nike, Inc. rose by 6% totaling 8.2 billion US dollars, up by 9% on a currency-neutral basis.

By brand, Nike totaled 7.7 billion US dollars in revenue, up by 8% on a currency-neutral basis driven by double-digit growth in Western Europe, Greater China, Emerging Markets and Japan, including strong growth in Sportswear, Global Football and the Jordan Brand. Revenue for the Converse brand reached 513 million US dollars, up by 18% on a currency-neutral basis, mainly driven by a major system go-live that accelerated orders from the fourth quarter to the third quarter in the prior year.

Net income in the period decreased by 2% and totaled 846 million US dollars with revenue growth being more than offset by lower gross margin, higher selling and administrative expense and a higher tax rate.

For the full financial year, revenue for Nike rose by 6% and totaled 32.4 billion US dollars, up by 12% on a currency-neutral basis.

Revenue for the Nike brand reached 30.5 billion US dollars, up by 13% excluding the impact of changes in foreign currency. Nike brand sales to wholesale customers increased by 9% on a currency-neutral basis while DTC revenues grew to 7.9 billion US dollars, up by 25% excluding the impact of changes in foreign currency, driven by a 51% increase in online sales, the addition of new stores and 10% growth in comparable store sales.

On a currency neutral basis, Nike brand revenue growth was driven by robust growth in every geography as well as most key categories including Sportswear, Running and the Jordan Brand. Our Men’s, Women’s and Young Athletes’ businesses all grew double-digits.

Revenues for the Converse brand reached 2.0 billion US dollars, up by 2% on a currency neutral basis, mainly driven by strong growth in the United States and Asia Pacific, slightly offset by lower sales in Europe.

Net income for the financial year increased by 15% and totaled 3.8 billion US dollars reflecting strong global revenue growth, gross margin expansion and a lower tax rate.

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