Aiming to deliver a social health and fitness experience, the NBA FIT App “combines the best of Under Armour Connected Fitness and the NBA’s resources into a single mobile experience.  It is the only fitness app on the market to feature training videos and tips from NBA and WNBA players as well as strength and conditioning coaches.”

“Our partnership with the NBA on the NBA FIT App demonstrates our shared commitment to making all athletes better through the power of social health and fitness experiences”, stated Peter Murray, VP Global Sports Marketing at Under Armour, adding: “We are committed to continuing our work together in fostering the worldwide growth of basketball and inspiring a community of users through various challenges, training tips and exclusive content.”

All content will fall under the NBA FIT program’s three pillars: Be Active, Eat Healthy and Play Together.  Focused on workouts, nutrition and the game of basketball, the app will offer fun Connected Fitness challenges for fans to compete against each other, similar to those found on the Under Armour Connected Fitness platform.