Under Armour will also team with the league to launch an innovative NBA FIT mobile application powered by the brand’s Connected Fitness platform. This new marketing and merchandising agreement represents a significantly expanded partnership between the NBA and Under Armour, a league partner since 2011.

As the title partner, Under Armour will become the outfitter of the NBA Draft Combine beginning in 2018, in addition to developing a retail line of NBA Draft Combine apparel for fans. The NBA Draft Combine is an invite-only showcase in which leading draft prospects participate in athletic testing, five-on-five games, and interviews with teams ahead of the NBA Draft presented by State Farm.

 “We’re proud to expand our partnership with the NBA and continue our shared commitment to help basketball players everywhere realize their potential, on and off the court”, stated Adam Peake, Executive Vice President, Global Marketing, Under Armour, adding: “The new elements of our partnership will allow Under Armour to leverage our leadership in athletic performance innovation and Connected Fitness to foster the worldwide growth of basketball.”

“The NBA and Under Armour will introduce the NBA FIT mobile application, which will include training tips, fitness-related content, and access to Under Armour’s definitive health and fitness platform, UA Record. Under Armour will also have global licensing rights around the brand’s Connected Fitness devices and products.