Events

Moda Made in Italy is cancelled

Jul 29, 2020 Germany

The Munich event scheduled for September has been cancelled. Assocalzaturifici said that the German market, of fundamental importance for the Italian footwear industry, will now be served by the new digital opportunities

Moda Made in Italy, originally scheduled for September in Munich, is cancelled. The current overall conditions have led Assocalzaturifici to make this decision, "as part of a wider-ranging assessment of international trade fairs for the footwear industry in today’s profoundly changed world".

The event has been an important date on the calendar for over 25 years and it has played an essential role in the consolidation of the German market, an important market for Italian footwear in Europe. Italy's footwear exports to Germany are worth more than a billion euros, with 3 million and 800 thousand pairs sold in the German market in 2019.

Changes in demand and the current situation have led Assocalzaturifici to focus on a new way of maintaining contact with the German market that will be of use to German buyers and, of course, to Italian companies, with both a physical and a digital dimension: "The cancellation of Moda Made in Italy is a painful measure, but of course it does not mean the association will be abandoning Germany, a very important market in which Assocalzaturifici will continue to invest in the future".

Under a special agreement between ANCI Servizi and the trade fair centre, footwear companies will be able to open a showroom in which to meet with buyers on the dates for which the fair was originally scheduled, from the 27^th to the 29^th of September, 2020. German buyers and footwear companies will also be able to use the online business tool launched by MICAM Milano.

Image credits: Markus Winkler on Unsplash

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