Companies

Manolo Blahnik opens its first men's pop-up at Harrods

Jul 12, 2023 United Kingdom

Until the end of the month, customers can visit the shoemaker's first men's pop-up at Harrods for a sneak peek at the Autumn 2023 collection, along with over 60 models from the current one

Located on the second floor of the British luxury department store, the space intends to convey the brand's core values, namely, colour, craftsmanship, creativity, and comfort. At the central point of the pop-up, a glass vitrine containing the various tools needed to construct each style can be found, alongside pattern pieces and the creator's original hand-drawn sketches. The shoes themselves are displayed on specially constructed wooden stands within square light boxes that change colours.

“I simply adore Harrods, it is an iconic institution and one of London's most recognizable landmarks. I could get lost in the store for hours”, stated Manolo Blahnik. “I have been making men's shoes for more than 50 years and I am thrilled to have a dedicated space to present my latest men’s collection and classic designs. I can't wait for everyone to experience the pop-up and enjoy the styles which are exclusive to Harrods”, he added.

In addition to presenting models from the Autumn 2023 collection, as well as those from the current one, the Spanish designer has created six exclusive shoes, for now only available at Harrods.

This launch comes as the brand seeks to grow the men's category, which currently accounts for between 10% to 15% of annual sales. “Our men's offering is a huge focus for our business, and we are deeply passionate about the growth of this category and creating awareness around our expertly crafted and timeless collections”, commented Kristina Blahnik, Chief Executive at Manolo Blahnik at the time of the opening.

Manolo Blahnik has already dedicated men's spaces at its store on Madison Avenue in New York, Burlington Arcade in London and Omotesando and Roppongi Midtown in Tokyo. The stores in East Hampton, New York, and Paris also offer a selection of men's shoes.

Image Credits: wwd.com

United Kingdom Footwear Luxury Manolo Blahnik Retail Shoes