World Footwear


Jim Pisani steps down as Timberland’s President

Jan 16, 2020 United States
Jim Pisani steps down as Timberland’s President
VF Corporation, the owner of the brand, announced that Jim Pisani has decided to step down from his role as Timberland's Global Brand President
“Jim is an extremely talented leader who has left an indelible mark on the Timberland brand and VF overall during his time here. Today we have a strong foundation and leadership team in place to guide us into the future. We understand and support Jim’s decision, and are grateful for his service”, commented Martino Scabbia Guerrini, Group President, EMEA for VF Corporation.

Pisani was appointed Global Brand President of the Timberland brand, following VF’s divestiture of the VF’s Licensed Sports Group business, back in August 2016. Pisani joined VF in 2008 as president of VF’s Licensed Sports Group, which included the Majestic brand. Prior to VF, Pisani held a succession of leadership roles in branding, merchandising, sales and marketing at PepsiCo and Kraft Foods.

VF is currently looking
for someone to fill on the vacancy left by Pisani. Effective immediately, Scabbia Guerrini will serve as Acting Global Brand President for Timberland. Guerrini, who has overseen the Timberland brand globally since January 2018, will partner closely with Pisani during the transition period.

VF’s portfolio of brands includes names such as Vans, The North Face and Dickies, besides Timberland.

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