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Timberland continues with sales decline

Oct 23, 2018 / United States
Timberland continues with sales decline
The American manufacturer and retailer of outdoors wear reported second quarter sales down by 2%. The accumulated decline for the semester was -1%
Results for Timberland were muted for the quarter”, commented  Scott A. Roe, Chief Financial Officer, adding: “However, we have visibility to improve performance in the second half of this year and we remain confident in our long-term aspirations for the brand”.

Timberland, a global outdoors brand owned by the VF Corporation group and with a particular focus on footwear, registered a small sales decline in the second quarter ended on the 30th of September (-2%). The variation rate in the first six months of the year was -1%.

By region, sales were down by 3% and 2%, respectively, in the Americas and in the EMEA region. On the positive side, Timberland’s sales grew by 3 percent in the APAC region.

Steven Rendle, President and Chief Executive Officer is optimistic: “We remain very confident in our Timberland brand. And I think what's giving us that confidence is the work that we're doing to diversify the offer beyond just the classics collection of that core boots. We're seeing momentum in our women's business, continued success in apparel, and most importantly, success in our non-classics footwear, both men's and women's”.

EMEA: Europe, Middle East and Africa.
APAC: Asia-Pacific

Photo by Nathan Dumlao on Unsplash

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