World Footwear

Trade

Iconic Take II: For men only

Aug 22, 2017 / Portugal
Iconic Take II: For men only
Iconic is the Portuguese Shoes Campaign for 2017. So far, actress Victoria Guerra has been on spotlight giving life to six icons summarizing the history of an industry. Now is time for the men
The Iconic campaign reveals a new moment exclusively dedicated to men’s footwear. In this away the Portuguese Shoes campaign will now focus the attention to the 23 million pairs of shoes that are annually manufactured within this segment in Portugal.

APICCAPS, the Portuguese Footwear, Components and Leather Goods Manufacturers' Association, is investing on a segmentation of its communication through the year, by revealing parts of the Iconic campaign in different moments. Following the interpretation of six iconic characters by Victoria Guerra to disclose the women’s footwear (read all about it following this link) and the presentation of children's footwear by The Coolest Kids (read all about it following this link), it is now Jules Raynal's turn to present the men’s footwear.



Always in mind are the goals of reinforcing the Portuguese footwear production and increasing sales, strengthening the presence of Portuguese brands in the international markets, to where more than 90% of the current production is already sent.

Communication in an industry that aims to be the sexiest in the world, means to continuously reinforce its impact and reputation, so this new campaign synthetizes the achievements and goals that have lead the Portuguese brands and professionals in the last decades.

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