World Footwear

Companies

Michelle Poole named President of Crocs

Sep 14, 2020 United States
Michelle Poole named President of Crocs
As President, Ms. Poole will assume responsibility for the Americas, Asia and EMEA regional commercial teams as well as continue to lead the Product Design and Management, Merchandising, and Marketing teams at Crocs
Ms. Poole has served as Crocs Executive Vice President, Chief Product and Merchandising Officer since April 2020. Prior to this, she served as Senior Vice President and Chief Product and Merchandising Officer since 2014. In addition to her product and merchandising responsibilities, she assumed responsibility for Crocs Marketing function in 2017.

Ms. Poole has nearly three decades of experience and proven success in the development of several other product and lifestyle brands including Sperry Top-Sider, Timberland, Kangol, Converse, MTV Europe and Pepe Jeans where she held a range of marketing, merchandising & product management roles.

"Since joining the Crocs team, Michelle has had a profound impact on the trajectory and success of the Crocs business. I am proud to appoint Michelle to the role of President. As a brand, we have proven resilient in the face of adversity and are emerging from this crisis with renewed confidence and optimism. This change will provide an even more effective and cohesive go-to-market strategy to achieve our long-term brand and commercial goals. We are confident that Michelle's track record and leadership will continue to fuel sustainable growth in 2021 and beyond", commented CEO Andrew Rees.

"It is a privilege to lead such a talented team and to act as steward of this incredible global brand. I could not be more excited by the opportunity to integrate our teams globally, enhance our go-to-market strategy and grow the Crocs brand for years to come", concluded Poole.



Related Events

  • Oct
    11
    Oct 11-Oct 13, 2021 | Los Angeles, United States

    Label Array

  • Oct
    11
    Oct 11-Oct 13, 2021 | Los Angeles, United States

    Label Array

  • Oct
    26
    Oct 26-Oct 29, 2021 | Dallas, United States

    Dallas Apparel & Accessories Market

  • Nov
    29
    Nov 29-Dec 3, 2021 | New York, United States

    FFANY Market Week

Related Organizations

  • Fashion Institute of Technology

    Fashion Institute of Technology

    United States
  • Chicago School of Shoemaking & Leather Arts

    Chicago School of Shoemaking & Leather Arts

    United States
  • The Museum at FIT

    The Museum at FIT

    United States
  • Fashion Design Office

    Fashion Design Office

    United States