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Michelle Poole named President of Crocs

Sep 14, 2020 United States
Michelle Poole named President of Crocs
As President, Ms. Poole will assume responsibility for the Americas, Asia and EMEA regional commercial teams as well as continue to lead the Product Design and Management, Merchandising, and Marketing teams at Crocs
Ms. Poole has served as Crocs Executive Vice President, Chief Product and Merchandising Officer since April 2020. Prior to this, she served as Senior Vice President and Chief Product and Merchandising Officer since 2014. In addition to her product and merchandising responsibilities, she assumed responsibility for Crocs Marketing function in 2017.

Ms. Poole has nearly three decades of experience and proven success in the development of several other product and lifestyle brands including Sperry Top-Sider, Timberland, Kangol, Converse, MTV Europe and Pepe Jeans where she held a range of marketing, merchandising & product management roles.

"Since joining the Crocs team, Michelle has had a profound impact on the trajectory and success of the Crocs business. I am proud to appoint Michelle to the role of President. As a brand, we have proven resilient in the face of adversity and are emerging from this crisis with renewed confidence and optimism. This change will provide an even more effective and cohesive go-to-market strategy to achieve our long-term brand and commercial goals. We are confident that Michelle's track record and leadership will continue to fuel sustainable growth in 2021 and beyond", commented CEO Andrew Rees.

"It is a privilege to lead such a talented team and to act as steward of this incredible global brand. I could not be more excited by the opportunity to integrate our teams globally, enhance our go-to-market strategy and grow the Crocs brand for years to come", concluded Poole.



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