World Footwear


China with declining market share

China with declining market share
In 2019, the Asian country was the source for almost two out of every three pairs of shoes exported. However, China's market share has been declining. This is one of the main conclusions of the World Footwear 2020 Yearbook launched by APICCAPS
It is the tenth edition of a report that analyses the most important trends within the worldwide footwear industry. Data for 2019, both in quantity and value, is available, making it possible to position the main players with regards to production, consumption, exports and imports. The publication is divided in two parts. A first chapter with a deep analysis of the World Footwear industry in 2019, with special focus on the sector's leading global players, and a second part with a detailed analysis of 84 different markets.

China is registering declining market share

In 2019 China was the source for almost two out of every three pairs of shoes exported in 2019. However, its market share has been steadily declining over the last decade: since 2010 China has now lost 7 percentage points (p.p.) whereas Hong Kong has lost a further 2.4 p.p., falling from 3rd to 15th position among footwear exporters. Moving in the opposite direction, Vietnam has almost doubled its market share over the same period. India and Turkey have also shown remarkable performances throughout the decade, climbing respectively from 22nd and 16th to 5th and 6th positions. Above them, Germany is now Europe’s largest exporter of footwear, having surpassed Italy and Belgium.