Companies

Birkenstock posts strong first-quarter growth on holiday demand

Feb 16, 2026 Germany

The Germany-based group has reported an 18% year-on-year revenue growth in the first quarter, driven by strong holiday demand. Despite facing currency headwinds and US tariffs, net profit surged by 151%

“Our results for the first quarter of fiscal 2026 show the continued strong demand for our brand throughout the important holiday season. As we discussed during our Capital Markets Day in New York on January 28th, we believe we are a one-of-a-kind purpose-driven brand with a huge runway for growth”, commented Oliver Reichert, CEO of Birkenstock and Member of the Board of Directors of the Company.

First Quarter Results

In the first quarter of the 2026 financial year, which ended on the 31^stof December 2025, the company recorded a revenue of 402 million euros. This represents an 11% increase on a reported basis and an 18% increase on a constant currency basis, as compared to the same period of the last financial year.

According to the statement, this growth was driven by robust holiday demand, particularly for clogs, elevated shearling designs and other closed-toe shoes and boots.

In the Americas region, this translated into year-on-year revenue growth of 5% on a reported basis and year-on-year growth of 15% on a constant currency basis in the first quarter, led by the performance of the B2B channel. Similarly, revenue in the EMEA region grew by 16% on a reported basis and by 17% on a constant currency basis during the period, led by B2B.

By contrast, in the APAC region, Birkenstock achieved revenue growth of 28% and 37% on a reported and constant currency basis respectively, compared to the first quarter of the 2025 financial year. However, DTC growth in APAC outpaced B2B by over two times, driven by strength in both online sales and company-owned retail outlets.

Adjusted EBITDA rose by 4% to 106 million euros in the first quarter, although the EBITDA margin fell from 28.2% to 26.5% year-on-year. The gross profit margin also fell, from 60.3% to 55.7%, primarily due to unfavourable currency movements, incremental US tariffs, changes in the sales channel mix and acquisition-related costs, partially offset by price adjustments and improved production efficiency.

Despite pressure on margins, Birkenstock achieved a strong bottom-line performance in the first quarter, reporting a 151% increase in net profit to 51 million euros, on a comparable basis to the same period of the previous financial year. Adjusted net profit increased by 47%, which reflects continued underlying growth.

“Our unique business model is designed for resilience. We presented our three-year plan which calls for 13-15% revenue growth in constant currency and 30%+ EBITDA margin. Our vertically integrated supply chain means we are capacity constrained by design. We will steer our business by geography, channel and product to maximize profit per pair and maintain strong brand equity”, concluded Oliver Reichert.

Image Credits: sgbonline.com

Germany Birkenstock Companies Footwear Quarter Results Results