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Birkenstock forecasts strong first quarter sales despite external headwinds

Jan 14, 2026 Germany
Birkenstock forecasts strong first quarter sales despite external headwinds
Despite the impact of a weaker US dollar, the Germany-based footwear company has reported strong preliminary sales figures for the final months of 2025
Birkenstock has released preliminary figures for the first quarter of the 2026 financial year, which ended on the 31st of December 2025. The company expects its revenue to reach 402 million euros, reflecting year-on-year growth of 11.1% on a reported basis and 17.8% on a constant currency basis. 

“The difference between reported and constant currency growth is primarily due to the significant depreciation of the US Dollar vs. the Euro”, reads the statement. Although Birkenstock reports its earnings in euros, around half of its revenue is generated in US dollars, meaning that its results are sensitive to exchange rate movements. 

This situation and the associated tariff hurdle are expected to continue into 2026. Last month, when Birkenstock announced its full-year results and forecasts for the current year, the company anticipated that its adjusted EBITDA could exceed 700 million euros, implying an adjusted EBITDA margin of 30.0 to 30.5%. This guidance assumes an approximate headwind of 100 basis points from currency exchange and an additional 100 basis points from tariffs.


Image Credits: internetretailing.net

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