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Bata India opens its largest experiential store

Nov 8, 2019 India
Bata India opens its largest experiential store
Footwear retailer Bata India has opened a 6000 square feet experiential outlet in Infiniti Mall, in India
According to the brand, the new store will have an extensive footwear and handbag collection. However, the standing out point is on the added features to complement that offer. The new store will have a Sneaker Studio, a workwear collection for men and women and a Happy Feet Centre with foot care services, such as 3D foot scanning, onsite podiatrist and a premium shoe laundry.

The new store is being launched through an omnichannel strategy with integration with online allowing deliveries to the consumer's home of any chosen shoe not in stock. The new store is also equipped with NPS (Net Promoter or Net Promoter Score) platforms to capture real time shopping feedback.

“Expanding our retail footprint and channel presence continues to be our core focus for the year. All stores are being designed under the global Red format to standardise the brand imagery across the globe. We are focusing on innovating our product portfolio and are constantly increasing newness by introducing New Arrivals Every Friday”, commented Bata India CEO Sandeep Kataria as cited by InsideRetail.Asia.

Bata India has more than 150 franchise stores throughout the territory and intends to launch 500 stores by 2024.

Source: insideretail.asia

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