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adidas announces new creative design studio

Sep 25, 2014 United States
adidas announces new creative design studio
German brand will open a new design studio in Brooklyn early next year. Staff will included three design veterans recruited from Nike

Denis Dekovic, Marc Dolce and Mark Miner will start work in 2015, adidas confirmed. Under the three designers, the Brooklyn studio will be focused on setting the design direction for Adidas and "eleva the company's direct interaction with consumers".

Dekovic was most recently football footwear design director at Nike, with experience in women's, basketball and tennis. Dolce was a design director with experience in training, running, women's and lifestyle, with extensive experience in Nike's Sportswear division. Miner, formerly senior footwear designer at Nike, has experience in running, women's and basketball, and is known for his work on the Nike Free Run style.

"The Brooklyn Creative Studio will be a small but essential operation aimed at exploring design direction for the brand. This facility will be an open-source creative center allowing us to connect and collaborate with consumers in a way way we've never done before" commented Paul Gaudio, adidas global creative director.

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