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Pharrell Williams in collaboration with adidas

Jun 5, 2014
Pharrell Williams in collaboration with adidas
The new collection will debut this summer and will be created with the singer's eco-friendly Bionic Yarn, which uses plastic debris from the sea
The Germany based group announced the establishment of a long term partnership with Oscar nominated and Grammy Award winning Pharrell Williams. The first adidas Originals x Pharrell Williams products will debut in the Summer of 2014. There is no indication of sales prices yet.

On the press release issued to formalize the business association that was already being discussed in the web for the last few weeks, it can be read: “This is also the first time adidas has partnered with a designer who owns their own textile company. adidas will collaborate with Williams' Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell's upcoming adidas Originals products.”

"I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas", commented Dirk Schoenberger, Global Creative Director, adidas Sport Style Division, welcoming Pharrel into the group.

The admiration seems to go both sides with Pharrell also commenting on the business alliance by claiming the special familiarity with the brand: "Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn."

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