Events

A year of milestones for the Italian footwear industry

Jul 29, 2025 Italy

The year 2025 marks the 80th anniversary of Assocalzaturifici, the Italian footwear association, and the 100th edition of MICAM. The latter is being repositioned under a newly launched three-year business plan

Under the leadership of Giorgio Possagno, who was appointed General Manager of Assocalzaturifici last year, “a three-year industrial plan has been launched to strengthen the international positioning of the fair and open up new business and communication opportunities”.

Following interviews with exhibitors and companies, as well as an internal reorganisation process, a set of priorities has been identified to reposition the trade fair, whose 100^th edition will take place between the 7th and the 9th of September.

These include investment in digitalisation and operational speed and new communication strategies, as well as strengthening supply chains and selecting quality suppliers, and support for training and collaboration with specialist schools. “Sharing strategic goals and seeking broad consensus are essential elements for building a unified and lasting vision”, said Possagno.

On Assocalzaturifici’s 80^th anniversary, he stressed the importance of continuing to “aim higher, together, with a forward-looking perspective rooted in determination and teamwork”, thanking Presidential team and the entire membership base.

Reflecting on her first year in office, President Giovanna Ceolini emphasised the measures implemented to safeguard and advance the sector amid a challenging economic and geopolitical landscape, underscoring the pivotal role of businesses.

“In these 80 years, our companies have faced challenges with courage and determination. Our value lies in our people: it is thanks to them that Made in Italy continues to tell stories of beauty, tradition, and innovation,” she said.

Assocalzaturifici also recalled that 2025 marks the 40^thanniversary of CIMAC, the testing and CE certification laboratory for PPE, which “continues to grow with a client base composed of 90% of non-member companies, confirming its authority in the sector”.

Image Credits: dev.micam.it

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