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Jordan Brand and Dior in collaboration

Jan 2, 2020 United States
Jordan Brand and Dior in collaboration
During the Fall 2020 Dior men's collection, Maison Dior and Dior men Artistic Director Kim Jones revealed the first silhouette for the forthcoming Jordan Brand x Dior collection: Air Jordan I High OG Dior
“I love mixing together different worlds, different ideas — and Jordan Brand and Maison Dior are both emblematic of absolute excellence in their fields. To bring them together in this special collaboration is to propose something exciting and truly new.", commented Kim Jones.

Coinciding with the 35th anniversary of the Air Jordan and celebrating the first Dior men’s collection debut in the United States, the two brands launched the collaborative, limited-edition Air Jordan 1 High OG.

With this partnership, the different cultures of America and France and of haute couture and high-performance sportswear are drawn together, unified and then blended to create a new hybrid look. According to both Jordan and Dior: "The heritage of both brands is valued, respected and each is given equal gravitas. Jordan Brand’s footprint of innovation and product excellence is echoed in the élan of the Parisian ateliers of Dior men".

“Every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation. Our partnership with Maison Dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion. We will pay homage to both brands' rich iconography and draw inspiration from our heritage.”, concluded Martin Lotti, Jordan Brand VP of Design.

Made in Italy, the silhouette is created with the fine calf-leather that characterizes Maison Dior’s leather goods, edge-painted and dressed in Dior Gray, a colour synonymous with the Maison since its founding in 1947. A remix of the iconic Jumpman Wings logo is embossed on the upper and features the words “AIR DIOR." The Nike Swoosh is executed in Dior Oblique jacquard, a single motif simultaneously representing both industry leaders. The same Dior motif is scaled down and laser-etched into the insoles at a 50 percent scale.

The limited-edition Air Jordan I High OG Dior sneaker will be available globally in April 2020 in select Dior stores.

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