World Footwear

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Jordan opens first European store

Dec 5, 2016 France
Jordan opens first European store
Jordan just landed in Paris, the chosen location for Nike Inc.’s Jordan brand first brick-and-mortar
In partnership with Foot Locker, the store offers premium Jordan Brand products, services and experiences under one roof, creating a retail destination for all athletes in France and Europe looking for the perfect blend of performance and style.

The Jordan Flight Lab allows fans to wear-test the latest Jordan footwear innovations in an immersive environment under the guidance of in-store athletes. In addition to store-exclusive designs, Jordan Bastille’s Atelier Jordan service offers consumers the ability to personalize a range of sneakers and apparel in a premium customization experience.

“With our relentless passion for delivering the ultimate customer experience, we at Foot Locker are excited to be teaming up with Jordan Brand on opening the first European pinnacle Jordan retail experience, which will surely become a top destination for the sneaker community in Paris and all around Europe” adds Nick Jones, Vice-President and General Manager Foot Locker Europe.

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