World Footwear


Skechers named Mainstream Women’s Brand of the Year

May 26, 2017 United States
Skechers named Mainstream Women’s Brand of the Year
The distinction occurred as part of the 2017 Drapers Footwear Awards. Skechers was also recently awarded Brand of the Year during the 2017 Footwear Industry Awards in February
“We are incredibly honored to be recognized by Drapers Footwear Industry, as the leading Mainstream Women’s Brand of the Year”, commented Peter Youell, Managing Director of Skechers UK and Ireland, adding: “It is a privilege to receive this acknowledgment amongst such notable brands that were shortlisted in this category. This award highlights the growing appeal and need for trend right comfort in the footwear market and Skechers excels here with continued growth and demand for our Skechers Memory Foam and Skechers GOwalk platforms.”

“We accept this recognition thanks to the ongoing support from our amazing Skechers retail partners who drive consumers to Skechers in their stores and have made Skechers an in-demand brand across the UK year after year,” added Marvin Bernstein, managing partner of Skechers S.à.r.l. “UK continues to be a key market in the region and it is amazing to see ongoing growth after nearly 25 years in the country.”

The Drapers Footwear Awards recognize and celebrate outstanding performance, innovation and creativity among retailers, brands and individuals in this fast-paced sector. The prestigious award ceremony was held on May 17 at the Grosvenor House Hotel in London, and is supported by the British Footwear Association (BFA).

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