Companies

Allbirds signs three new distribution agreements

Jul 17, 2025 United States

As part of its strategy to achieve long-term, scalable growth in overseas markets, the US-based footwear brand has signed three new distribution agreements covering several countries in the Eurasian region

“Our strategic decision to transition to a distributor model in international geographies is proving to be highly successful. Over the past 18 months, we have partnered with world-class distributors and extended our brand reach with a profitable operating model. With the signing of these three new agreements, we look forward to bringing the Allbirds brand to additional countries throughout Eurasia”, commented Annie Mitchell, CFO of Allbirds.

Tradist Distribution will become the exclusive Allbirds distributor in Turkey and Central Asia, effective from July 2025. Based in Istanbul, the company provides a comprehensive range of services, including end-to-end distribution, e-commerce operations, mono-brand online stores, and integrated marketing solutions for footwear and bag brands throughout Turkey, Eastern Europe, and Central Asia.

911 Fashion, a fashion and lifestyle distribution company based in Tel Aviv, will distribute the brand’s products in Israel from October 2025. The company operates 35 retail locations, including standalone stores for Alo Yoga, AllSaints and Scotch & Soda, as well as the local concept chain :store.

Finally, as of January 2026, Beosport will be the exclusive distributor for Allbirds in the Balkans region. Beosport is a retail and distribution company for premium sportswear, footwear, and lifestyle brands in Southeast Europe. It was founded in 1996 and is based in Belgrade.

With the completion of these agreements, Allbirds has now signed distribution deals with 16 companies globally.

Image Credits: www.allbirds.co.uk

United States Allbirds Brands Distribution Footwear Strategy