Companies

White Mountain to expand into the male segment

Jun 13, 2024 United States

The US-based label, owned by the American Exchange Group, continues to expand into different product categories. It has now announced plans to enter the men’s and boys’ footwear segment

White Mountain will expand into this product category (men’s and boys’ footwear) to reach a wider audience while remaining comfortable and affordable. This is part of American Exchange Group’s strategy to strengthen the brand’s position in the footwear market.

Following the acquisition of the US label in January 2023, the brand management group has invested in expanding the brand into different product categories, moving away from its original focus on women’s footwear. In June 2023, the brand launched its girls’ footwear line and is now preparing to launch the men’s and boys’ collections.

“Over the last forty years, White Mountain has consistently provided cost-effective, on-trend, quality footwear. This unwavering commitment, coupled with significant growth prospects, drove our decision to acquire the brand in January 2023. Our venture into men’s and boy’s footwear marks a significant milestone for White Mountain reaching a broader consumer and building new retail partnerships”, commented Alen Mamrout, CEO of American Exchange Group.

The first collections are due to be launched in spring 2025 and will be available on White Mountain’s website, followed by retail and speciality stores.

Image Credits: prnewswire.com

United States Footwear Shoes Strategy White Mountain