Vinted grows in 2025 as profits fall on higher investment

The Lithuania-based second-hand marketplace reported significant growth in GMV and revenue in 2025, despite a decline in profits due to increased investment in expansion, logistics, and payments
In its 2025 results, Vinted announced that its members had traded goods worth 10.8 billion euros, reflecting a 47% year-on-year increase in gross merchandise volume (GMV). Revenue increased year-on-year by 38% to reach 1.1 billion euros.
On a comparable basis to 2024, the group’s full-year adjusted EBITDA decreased by 5% to 151 million euros, and net profit decreased by 19% to 62 million euros. However, free cash flow was 137 million euros, up by 36% from the previous year.
According to Vinted, lower profits reflect increased investment in growing the marketplace and improving shipping and payment systems, with the aim of creating long-term value and efficiency.
In 2025, the C2C marketplace expanded into more consumer goods categories, including sports and collectables, and expanded its Go’s carrier services to Portugal and Spain. The company also began onboarding customers onto its own Vinted Pay wallet solution, which is expected to reduce payment-related costs and dependencies over time.
“To make second-hand the first choice, we need to be the most cost-efficient, reliable and easy to use”, said Thomas Plantenga, CEO of Vinted, adding that the company is building a C2C ecosystem that “that maximises value to members at the lowest possible cost”.
He added: “We do this by investing in technology to have long-term scalable impact. That’s why you see us improving our product, investing in safety and member support, while strengthening the rails that power the marketplace: shipping and payment”.
2025 also marked a turnaround in Vinted’s German market. An improved product proposition enabled higher-return investment and drove strong growth. The marketplace also experienced further geographic expansion as Vinted launched in Latvia, Estonia and Slovenia, thereby strengthening its European presence.
Image Credits: company.vinted.com













