With this deal Under Armour will establish ownership of the world's largest digital health and fitness community, which will further enable the brand to provide “unparalleled health and fitness data and insight, in support of its universal mission to make all athletes better”.

Powered by more than 80 million registered users, MyFitnessPal is the leading free resource for achieving and maintaining health and fitness goals, providing nutritional information for over five million foods and offering caloric data associated with hundreds of exercises, empowering its community to make better, more informed healthy-living decisions.

Copenhagen-based Endomondo is an open fitness tracking platform and social fitness network connecting athletes throughout the world. Utilizing GPS and other advanced technologies, Endomondo provides users with the ability to map, record and share their workouts. Endomondo currently hosts 20 million registered users, approximately 80% of which are located outside of the US, providing immediate scale and increased international presence for the Under Armour Connected Fitness community.

The acquisition of the two makers of fitness-tracking apps amounted to a combined total of 560 million US dollars, with a purchase price of 85 million US dollars for Endomondo and 475 million US dollars for MyFitnessPal.

"Under Armour's demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world", said Kevin Plank, Chairman and CEO of Under Armour.

With the acquisitions of Endomondo and MyFitnessPal, Under Armour continues to strengthen its position at the connected fitness space and advances its goal of delivering game-changing solutions to how athletes and fitness-minded individuals train, perform and live.